UK INVENTOR’S GLOBAL AWARD-WINNER AVAILABLE IN IRELAND

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UK INVENTOR’S GLOBAL AWARD-WINNER AVAILABLE IN IRELAND

 

Ireland’s smokers are being urged to puff on a healthier alternative as part of a Europe-wide marketing strategy aimed at getting tobacco users to switch to a revolutionary new invention by a former consultant cardiologist.

 

An advertising campaign in national newspapers and on internet sites in Ireland has launched Dr David Xiu’s Modern Electronic Cigarette, which has just won its sixth gold medal award of 2011, this time from the judges at the 4th International Invention Fair in the Middle East (IIFME) held in Kuwait on November 21-24.

 

The Modern Electronic Cigarette is a tobacco alternative that does contain Nicotine, but none of the other toxins associated with smoking such as tar and cancer-causing carcinogens, making ecigarettes healthier than their traditional paper-made counterparts. Currently they can be purchased at www.eigarette.com  and www.ecigy.com.

 

Dr Xiu, who once worked for a private healthcare group in Northern Ireland, is the managing director and founder of Superdragon Group, a company based in Leeds that supplies acupuncture needles, herbal and healthcare products, counting many NHS Trusts in the UK among its customers. The Superdragon Group also has patents in force for the Electronic Cigarette.

 

Ireland was one of the world’s forerunners in banning tobacco smoking from the workplace and enclosed public places, but Dr Xiu’s clever invention will now enable Irish smokers to ‘light up’ and puff on a socially acceptable alternative to tobacco, without inhaling the more harmful properties.

 

His e-cigarette is a battery-powered device that provides inhaled doses of nicotine by way of a vaporized solution. While no tobacco, smoke or combustion is involved in its operation, it still has the feel and taste of the real thing and is socially acceptable in public places such as bars, pubs and restaurants.

 

Smoking-related diseases kills around 10 million people in the world each year and while there is already a plethora of well-known Nicotine Replacement Therapy (NRT) products such as gum and patches, latest figures suggest around 6,500 people still die in Ireland annually from smoking.

 

Dr Xiu has developed the Electronic Nicotine Delivery System (ENDS, Modern Electronic Cigarette) which he claims will be more effective in getting smokers to ditch the ash, His innovative new product has won gold medals in 2011 at the prestigious iENA International Trade Fair for Inventions and New Products held in Nuremberg, Germany, the 39th international Exhibition of Invention in Geneva, INPEX USA Invention Show and two awards at the British International Invention and Design Show in London, in addition to the success at IIFME.

 

Dr Xiu, who originally trained as an engineer in his native China before qualifying as a doctor, came to the UK 20 years ago. He is a Fellow of the Royal Society of Medicine and a former consultant cardiologist. He worked for the World Health Organisation in the Seychelles prior to completing his further graduate studies at Hammersmith Hospital. During his medical career he has witnessed at first hand the devastating effects conventional smoking is having on society, both in terms of people’s health and the huge financial cost to health services. This, coupled with a passion for innovation due to his engineering background, convinced him to develop and patent the modern electronic cigarette.

 

In fact, Dr Xiu has been designing smoking alternatives since 1999 and he currently holds six worldwide patents for electronic cigarettes, including the UK and China. He is convinced that ENDS will appeal to smokers because of the similar attributes his electronic version has to a conventional cigarette.

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