The Modern Electronic Cigarette to Fulfil New Style Life

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Electronic Cigarette’s Health and Safety Problems

The Modern Electronic Cigarette to Fulfil New Style Life


An award-winning doctor is urging smokers to make a New Year resolution to quit the habit in 2012, preferably with the help of his clever invention.


Dr David Xiu, a Fellow of the Royal Society of Medicine and former consultant cardiologist from Leeds, has invented and fully patented the Modern Electronic Cigarette, a battery-powered device not to be confused with unlicensed imitations which could damage your health. It provides inhaled doses of nicotine by way of a vaporized solution, has no tobacco, smoke or combustion involved in its operation, but still has the feel and taste of the real thing.


The Leeds entrepreneur, who is targeting the NHS with his Modern Electronic Cigarette to help in the fight to reduce smoking-related illnesses, has already taken the world of invention by storm, winning many awards including a sixth gold medal of 2011 at the recent 4th International Invention Fair in the Middle East (IIFME) held in Kuwait. His win in the health category at the IIFME means experts from around the world have recognised the benefits of The Modern Electronic Cigarette, which does not contain any of the other toxins associated with smoking such as tar and cancer-causing carcinogens. In addition to helping smokers change to a healthier lifestyle, an electronic cigarette can save them money – one cartridge gives between 280-350 puffs, the equivalent to a pack of 20 tobacco cigarettes – while there are also environmental benefits as burning tobacco contributes to climate change.


Dr Xiu is managing director and founder of Leeds-based Superdragon Group, which, supplies acupuncture needles, herbal and healthcare products. Superdragon Group is also the only UK holder of electronic cigarette patents.It also has patents in China.

Superdragon currently supplies wholesalers and consumers with e-cigarettes in the UK, France, Spain and Germany but the group has ambitious plans for 2011 to target all of Europe, Canada, Australia and Brazil.

Smoking-related diseases kills around 10 million people in the world each year and while there is already a plethora of well-known Nicotine Replacement Therapy (NRT) products in the UK, such as gum and patches, the Department of Health reports that the average number of people who die in England annually from smoking is still around 80,000.


Dr Xiu has developed the Electronic Nicotine Delivery System (ENDS-Modern Electronic cigarette) which he claims will be more effective in getting smokers to ditch the ash, potentially saving the NHS in England over £440million a year on treating smoking and passive-smoking related illnesses.


His innovative new product has won gold medals at the prestigious iENA International Trade Fair for Inventions and New Products held in Nuremberg, Germany, the 39th international Exhibition of Invention in Geneva, INPEX USA Invention Show and two awards at the British International Invention and Design Show in London, in addition to the success at IIFME.


Dr Xiu, who originally trained as an engineer in his native China before qualifying as a doctor, came to the UK 20 years ago. He is a Fellow of the Royal Society of Medicine and a former consultant cardiologist. He worked for the World Health Organisation in the Seychelles prior to completing his further graduate studies at Hammersmith Hospital. He was then employed by a private healthcare group in Northern Ireland before setting up his own business.

While New Year revellers will find Dr Xiu’s Modern Electronic Cigarette is socially acceptable in public places such as bars, pubs and restaurants, this valuable tool could also persuade tobacco users that there is a healthier smoking alternative all the year round just as enjoyable as the traditional ‘lighting up’ method.


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